Tropicana Gets a Makeover

The new gym-members are not the only ones getting a body makeover for the new year. Tropicana has introduced its made-over carton. They have ditched the old straw-in-the-orange and given Tropicana a look that will help differentiate it from brands that had similar cartons such as Minute Made. Simple, clean, and my favorite part - the screw cap is a little orange!

The website boasts, "New fresh carton. Same Great taste. There's a fresh new package just for you. Everybody has their favorite Tropicana. Some people like pulp. Some prefer no pulp. Others want a taste of strawberry or banana with their orange juice.  The package is new and the variety names may have changed a bit, but we've still got your favorite Tropicana."

The little orange screw-top has won me over.

Super Bowl Scramble

The Super Bowl is just a few weeks away, but with the current state of the economy I am anxious to see if viewer's will be receiving the same laugh-out-loud quality of commercials that have been the result of past year's advertising efforts.  According to Anthony Crupi of Mediaweek, NBC has reported having sixty-seven $3 million spots left, but a media buyer survey claimed that only a baker's dozen remained.

Last year the commercial's were pretty disappointing, most being for FOX's own shows. This is what I am hoping for this February 1st (Since the Giant's won't be playing) when NBC puts on the big show: 

1. Anheuser-Busch has continually delivered on creativity for Super Bowl Sunday and is sure to entertain this year.
   
2. Mac. I already own one, but that makes me love the truth behind the commercials even more. Mac hit it big with its 1984 Super Bowl Commercial and I am hoping that Mac will be paying that $3 million to do it again this year.
3. E-Trade. The baby spot was the most memorable for me in 2008 so I am looking forward to what they come up with during a time when the stock market is a mess.

If these three companies do not hit it big during Super Bowl Sunday, at least Bruce will entertain at half time. What are your favorite Super Bowl Spots?