Wednesday, March 25, 2009

Chips & Dip... and magnets and colors?

Frito-Lay launched a new Made for Each Other campaign this past February. After seeing a few of the TV spots over the past month and a half or so I have to be honest - I am still confused. I understand that Frito-Lay's chips and dips are made for each other. The message is quite clear, but the way the message is delivered loses me. I do not understand what yellow & blue dots turning green have to do with chips and dip (and I still think they ripped off my kindergarten teacher who used the same type of story 16 years ago to teach us that blue and yellow make green). Yes, they are "made for each other" in the little green-dot world. Magnets with opposite charges? Made for each other. Chips & dip ... made for each other. Still not seeing the connection between these "made for each other" items and the chips & dip. Maybe I'm just looking into it too much, but what I get from it is cute little stories that do nothing to make me want to go out and purchase chips and dip...