Here is a hodgepodge of the Dunkin Donuts commercials for Spike TV. They are pretty funny. My favorite, of course, is the ad at 1:02 that is the lacrosse ad (YES! I will ignore the fact that all the lacrosse sticks seem to be mens sticks). "Can't has no place in ladies lacrosse, gentlemen." If only I had known that line while coaching this past season... the rest are pretty great as well. ENJOY!
Monday, August 24, 2009
Favorite Ads
I Tweeted/Facebooked a request to my friends: Tell me your favorite ad (broadcast, print, etc.). Here are some of the responses.
VW Pink Moon (From Cole)
I vividly remember this commercial. What makes me laugh now is, from what one can actually see of the car, how out-of-date the Cabrio actually looks in the present. However, I remember it being a popular commercial and I attribute much of that to the calming, nostalgic feel of the commercial that is still very opposite of most car commercials that focus on the fast, powerful feeling of driving the advertised card.
"Bff Jill?" for Cingular (From Ellen)
Honestly I have yet to meet a person that doesn't like this commercial. Male or female, I've often heard "IDK, my BFF Jill?" quoted. Plus, the over-usage of the text lingo was comparable with filming the commercial in a different language... the viewers is drawn to watching just to figure out what is even being said. It still makes me laugh.
Think Before You Speak for AdCouncil (From Katelyn)
Unfortunately due to the small amount of air time PSAs receive, most people have not seen this commercial. Admittedly, I think I have only seen it once or twice. What I respect about AdCouncil PSAs is the use of comedy to draw the attention of viewers to become familiar with the issue being advertised. My favorite part of this commercial is the bluntness of having "Knock it off" at the end and the complete nonchalant tone of the woman's voice when she explains the use of "That's so Emily and Julia." Nice pick, Katelyn!
Schick Quattro TrimStyle for Women (From most females I know)
I don't feel this commercial even needs an explanation of why it's a favorite of many women. It is appropriate in the sense that a young viewer is not likely to understand the changing shape of the shrubbery. For someone that gets it, it is simply hilarious, but in a subtle way.
Supermodelquins for Old Navy (From various supermodelquins fans)
Personally, I am not a fan of the Supermodelquins. I think the commercials are cheesy and kind of dumb. What I am a fan of is how well these ads transition from television to in-store. When one enters an actual Old Navy store, the supermodelquins are there to greet them which instantly creates a connection from viewing the commercial to the actual brand experience.
There you have it, some of my friend's favorite ads (that, incidentally are all television ads).
VW Pink Moon (From Cole)
I vividly remember this commercial. What makes me laugh now is, from what one can actually see of the car, how out-of-date the Cabrio actually looks in the present. However, I remember it being a popular commercial and I attribute much of that to the calming, nostalgic feel of the commercial that is still very opposite of most car commercials that focus on the fast, powerful feeling of driving the advertised card.
"Bff Jill?" for Cingular (From Ellen)
Honestly I have yet to meet a person that doesn't like this commercial. Male or female, I've often heard "IDK, my BFF Jill?" quoted. Plus, the over-usage of the text lingo was comparable with filming the commercial in a different language... the viewers is drawn to watching just to figure out what is even being said. It still makes me laugh.
Think Before You Speak for AdCouncil (From Katelyn)
Unfortunately due to the small amount of air time PSAs receive, most people have not seen this commercial. Admittedly, I think I have only seen it once or twice. What I respect about AdCouncil PSAs is the use of comedy to draw the attention of viewers to become familiar with the issue being advertised. My favorite part of this commercial is the bluntness of having "Knock it off" at the end and the complete nonchalant tone of the woman's voice when she explains the use of "That's so Emily and Julia." Nice pick, Katelyn!
Schick Quattro TrimStyle for Women (From most females I know)
I don't feel this commercial even needs an explanation of why it's a favorite of many women. It is appropriate in the sense that a young viewer is not likely to understand the changing shape of the shrubbery. For someone that gets it, it is simply hilarious, but in a subtle way.
Supermodelquins for Old Navy (From various supermodelquins fans)
Personally, I am not a fan of the Supermodelquins. I think the commercials are cheesy and kind of dumb. What I am a fan of is how well these ads transition from television to in-store. When one enters an actual Old Navy store, the supermodelquins are there to greet them which instantly creates a connection from viewing the commercial to the actual brand experience.
There you have it, some of my friend's favorite ads (that, incidentally are all television ads).
Friday, August 21, 2009
It's a Twitter World
I read an interesting article in the AdAge newsletter today about correlation between Twitter and Hollywood's box office success. Simon Dumenco's "Could Twitter Destroy Hollywood's Marketing Magic?" reflects on the recent Baltimore Sun article "Twitter Effect rattles Hollywood" written by Michael Sragow. Dumenco's article uses the Trendrr Chart of the Week to establish his observations between the relationship between the number of tweets and the movie's overall gross. It appears from the chart that the higher volume of tweets resulted in a higher box office income. However, what Dumenco misses that Sragow gets is that it is not necessarily the quantity of tweets, but the content of the tweets. While the quantity of tweets helps the topic reach "Trending Topics" status, I personally recall "Bruno" being a trending topic that was accompanied by an overwhelming amount of negative tweets.
It is very apparent that Twitter is really beginning to have an impact on word-of-mouth promotion and demotion not only on movies, but television series, music, and other brands. Looking further into this, I came across a site called TweetFeel. The site allows the user to type in whatever keyword is desired and receive a calculation on positive or negative Tweets about the topic. This tool could potentially be very helpful for companies to track the word-of-mouth on a particular brand. For example, the movie Inglourious Basterds has just begun its nation-wide opening weekend, but TweetFeel has already calculated the results of 62 tweets that revealed a 87% positive response to the keyword. It also displays actual Tweets so the user can see what is being said on the topic: "Inglourious Basterds is AMAZING. Go see." "[Username] thought Inglourious Basterds is amazing and wants to see it again!"
However, there are some tweaks to work out with TweetFeel. Sometimes the system picks up a tweet that contains the keyword, but may not truly reflect a negative or positive attitude toward that keyword. I searched the brand soda "Sprite" and was given 33 tweets that resulted in a 91% rate of positive tweets on the brand. However, negative tweets on the brand included ones such as, "I don't like Sprite with skittles yuck!" whereas a positive tweet on the brand included, "I need a Sprite and some skittles to regroup."
Twitter will continue to be an important tool in word-of-mouth promotion for brands and I have to agree with Dumenco when he says, "Some day soon somebody's going to get a Ph.D. in the statistical parsing of Twitter data streams -- high-concept stuff far beyond the purview of the humble Trendrr Chart of the Week." And, while I'm at it, follow Simon Dumenco on Twitter.
It is very apparent that Twitter is really beginning to have an impact on word-of-mouth promotion and demotion not only on movies, but television series, music, and other brands. Looking further into this, I came across a site called TweetFeel. The site allows the user to type in whatever keyword is desired and receive a calculation on positive or negative Tweets about the topic. This tool could potentially be very helpful for companies to track the word-of-mouth on a particular brand. For example, the movie Inglourious Basterds has just begun its nation-wide opening weekend, but TweetFeel has already calculated the results of 62 tweets that revealed a 87% positive response to the keyword. It also displays actual Tweets so the user can see what is being said on the topic: "Inglourious Basterds is AMAZING. Go see." "[Username] thought Inglourious Basterds is amazing and wants to see it again!"
However, there are some tweaks to work out with TweetFeel. Sometimes the system picks up a tweet that contains the keyword, but may not truly reflect a negative or positive attitude toward that keyword. I searched the brand soda "Sprite" and was given 33 tweets that resulted in a 91% rate of positive tweets on the brand. However, negative tweets on the brand included ones such as, "I don't like Sprite with skittles yuck!" whereas a positive tweet on the brand included, "I need a Sprite and some skittles to regroup."
Twitter will continue to be an important tool in word-of-mouth promotion for brands and I have to agree with Dumenco when he says, "Some day soon somebody's going to get a Ph.D. in the statistical parsing of Twitter data streams -- high-concept stuff far beyond the purview of the humble Trendrr Chart of the Week." And, while I'm at it, follow Simon Dumenco on Twitter.
Thursday, August 20, 2009
AdGab Makeover
I gave AdGab a little makeover! It's been almost a year since I began this blog. Unfortunately it's been a little neglected due to the ever-present job hunt so I thought I'd spruce it up a bit for its first birthday. I was really getting tired of the orange template and decided to customize it a bit. Maybe the new look will inspire me to gab more than I have been these past few months. Hope you like it!
When I Grow Up...
I just re-discovered this video while posting it on a friend's page. It's always made me laugh, but I like to think it explained a lot of my professor's personalities while I was studying advertising.
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