Bridgestone: Tater
Not only was Mrs. Potato Head's constant nagging something male AND female viewers could relate to and be amused by, Bridgestone really sealed the laughing deal with the angry eyes. Check it out:
Pepsi: Refresh Anthem
Pepsi's new campaign is one of my favorites. It is a smart campaign that helps connect the past to the present using pop culture and historic moments while still maintaining a focus on the Pepsi brand. The commercial uses music to thread the split past/present scenes together and, considering the fact that I sang along to every word of Springsteen's "Glory Days" - a song released years before I was born - during the half-time show, this was an affective way to connect with consumers old and young.
GE: Scarecrow
Despite my dislike for The Wizard of OZ (it creeps me out), this spot was another one of my favorites. GE's tag line "Imagination at Work" was well represented in its Super Bowl commercial and the commercial strongly reflected the brand's message. This was one of the more creative and well-thought-out commercials this year.
With the good always come the bad and this year there were some really bad. I will start with godaddy.com.
Godaddy.com: Shower
This commercial simply made me say "What the hell? What the hell was that even for? That was horrible." If I were to describe the brand based on the message reflected in this ad, the words I would use are: Cheap, trashy, unintelligent, bland. This was by far the worst spot during the Super Bowl this year. Shame on godaddy.com for trying to use such low-class sexually-related material to drive consumers to its website.
SoBe: Lizards 3D
Not that this commercial was horrible, but there were some things about it that earned it a spot in the bottom. First, I've felt this way since last year: Lizards = Slimy and I don't want slimy, lizardy water. Though the lizard has always been a symbol of SoBe the computer animated version just makes it icky and not something I want to associate with my drinking water. Second, though the concept was cute, it kind of felt like a rip off of the recent Justin Timberlake/Beyonce "Single Ladies" SNL parody. The commercial was presented in 3D, but really - 3D technology isn't anything new. Not the worst, but SoBe could do better.
Bud Light: Drinkability
I was disappointed with the Anheuser-Busch commercials this year. Usually they rank up in my favorites, but this year's Bud Light, Budweiser, and Budweiser America commercials just didn't do it for me. Even the Budweiser horse commercials failed to make me smile. Instead of funny and entertaining they were slap-humor stupid. Nothing about watching a skier crash down a mountain and into picnic tables makes me want a Bud Light nor does it warrant any creative applause. Better luck next year.
Which spots were your favorites and which do you think failed to entertain?
1 comment:
Granted, I only watched a small portion of the super bowl (I accidentally slept through most of it - oops, bad advertising graduate). I have to say my personal favorite was the Miller High Life one second ad - best bang for the buck if you ask me. It was clear, concrete, it grabbed the audiences attention, it was simple - what more could you ask for? With the price of super bowl ads in this economy, I have to say I was most impressed with the humorous yet intelligent way they used their time.
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