Fox is teaming up with iPhone to develop a Family Guy application. Read the article from Variety.
Wednesday, June 17, 2009
Tuesday, June 16, 2009
Gossip Girl Here: AdweekMedia Plan of the Year
Adweek announced its AdweekMedia Plan of the Year winners this week. The most intriguing of the winners is Best Use of Moble: OMD. Honestly, the campaign was just downright cool. For the Gossip Girl Season 2 Premiere, OMD designed a campaign that linked viewers with the show in real-time via text message. For anyone that is a stranger to Gossip Girl, mobile devices dominate throughout the characters as the means of communication by text messaging and updating social networking sites. OMD recognized the popularity of mobile devices within the Gossip Girl audience and enabled the audience to receive text messages from "Gossip Girl" herself as the show unfolded. OMD teamed up with Clearspring to design a widget that allowed People.com updates to mobile devices. The widget was promoted using social networking sites such as Facebook and Myspace. Ads for the widget drove traffic to the website. The campaign resulted in an increased Season 2 premiere audience as well as an increase in CW community website members. There are plans to repeat this sort of social network buzz success for the season 3 premiere.
While I do not watch Gossip Girl, I have to admit that this campaign is so cool I would have signed up for the text messages and watched the premiere just to be a part of it. Nice work, OMD.
While I do not watch Gossip Girl, I have to admit that this campaign is so cool I would have signed up for the text messages and watched the premiere just to be a part of it. Nice work, OMD.
He Always Tried to Be the Flyest Kid on the Block
In an attempt to jump on the Twitter promo bandwagon, Aaron Carter "tweeted" his phone number so fans could call and talk to him. After countless reads on the ONTD thread, it seems that he mostly answered the phone for a 2 second conversation that ended with "Aaron is back!" He even posted live videos of him answering the phone to prove it was the real deal. A great attempt at a publicity stunt, but it seems that only celeb gossip blogs have caught on. Posting the phone number on Twitter seems more like desperation than smart promotion. Nice try, but I don't think all the Tweeting in the world will bring Aaron C. back.
Wednesday, May 27, 2009
Kutcher to Quit Twitter? *Gasp*
That's right, Ashton Kutcher is threatening to quit Twitter after news broke that Twitter may join up with a reality show: Kutcher Threatens to Stop Twittering.
Tuesday, May 26, 2009
More Economic Struggles for the Advertising World
Interesting article in the New York times about Titan Worldwide's struggle with the mass transit advertising market: Transit Authority Feeling the Pain From a Crippled Advertising Market.
Thursday, May 21, 2009
VH1 Save's the Music with Social Networking
VH1's Save the Music Foundation was been promoting music education in schools since 1997. The organization aims to raise money to provide new instruments to public schools and raise awareness of the importance of music education. According to VH1, the foundation has provided $43 million worth of new instruments to more than 1600 public schools in more than 100 cities nationwide.
The foundation uses celebrities that promote the foundation and raise money. Current celebrities, referred to as "Ambassadors," include The Fray, Natasha Bedingfield, Jason Mraz, Johnny Rzeznik, Gavin DeGraw, and Beyonce. Jason Mraz's upcoming "Gratitude Cafe Tour" will help raise money for the foundation by donating a portion of the ticket proceeds. Other Ambassadors attend SMF events and visit schools where they assist in handing out instruments and spending time with the students using them.
Save the Music also has also teamed up with a number of companies including iPopperz ear buds and LG (See the LG/SMF commercial below!). However, all these company and celebrity promotions are worthless if Save the Music cannot reach its audience. VH1 has jumped into the social networking world by using Facebook, MySpace, and Twitter to update and inform on the progress of the foundation.
Using Twitter, Save the Music can send updates to follower's phones letting them know how, where, and when a Save the Music event or fundraiser is occurring. The Twitter page displays the featured Ambassador of the month (Johnny Rzeznik) as the background image. In addition, Twitter followers benefit by get ticket sale information for favorite artists and Save the Music benefits from proceeds of the ticket sales. Save the Music's Twitter currently has 2,674 followers.
Save the Music is also taking advantage of Facebook's Fan pages. Facebook users can become a fan of the Save the Music Foundation and view the same updates as Twitter users. Additionally, Facebook users can view photos and videos of Save the Music events as well as comment and share news stories and photos posted on the fan site. Save the Music's Facebook page has over 3,600 fans.
The Save the Music Foundation can greatly benefit from using these social networking tools. For example, Save the Music was launched when I was only in elementary school. I remember a few televised concerts and commercials, but knew nothing more about the foundation other than that it aimed to raise money to save music programs in public schools. The Facebook and Twitter pages have given me the opportunity to see how far the organization has come in the past 12 years and provided me with information on how I can contribute to the foundation. Most of the Ambassador artists of the foundation are those that appeal to my age demographic and are heavy internet and social network users. Additionally, it gives the opportunity for music teachers and students that are members of these sites to become involved and pass the pages onto others (I personally suggested the page to 14 friends on Facebook). With the current economic turmoil that is resulting in even more budget cuts for schools, VH1's Save the Music Foundation will be a key part in securing music programs in public schools making it even more important for the foundation to reach its audience.
For more information on Save the Music, visit vh1savethemusic.org.
The foundation uses celebrities that promote the foundation and raise money. Current celebrities, referred to as "Ambassadors," include The Fray, Natasha Bedingfield, Jason Mraz, Johnny Rzeznik, Gavin DeGraw, and Beyonce. Jason Mraz's upcoming "Gratitude Cafe Tour" will help raise money for the foundation by donating a portion of the ticket proceeds. Other Ambassadors attend SMF events and visit schools where they assist in handing out instruments and spending time with the students using them.
Save the Music also has also teamed up with a number of companies including iPopperz ear buds and LG (See the LG/SMF commercial below!). However, all these company and celebrity promotions are worthless if Save the Music cannot reach its audience. VH1 has jumped into the social networking world by using Facebook, MySpace, and Twitter to update and inform on the progress of the foundation.
Using Twitter, Save the Music can send updates to follower's phones letting them know how, where, and when a Save the Music event or fundraiser is occurring. The Twitter page displays the featured Ambassador of the month (Johnny Rzeznik) as the background image. In addition, Twitter followers benefit by get ticket sale information for favorite artists and Save the Music benefits from proceeds of the ticket sales. Save the Music's Twitter currently has 2,674 followers.
Save the Music is also taking advantage of Facebook's Fan pages. Facebook users can become a fan of the Save the Music Foundation and view the same updates as Twitter users. Additionally, Facebook users can view photos and videos of Save the Music events as well as comment and share news stories and photos posted on the fan site. Save the Music's Facebook page has over 3,600 fans.
The Save the Music Foundation can greatly benefit from using these social networking tools. For example, Save the Music was launched when I was only in elementary school. I remember a few televised concerts and commercials, but knew nothing more about the foundation other than that it aimed to raise money to save music programs in public schools. The Facebook and Twitter pages have given me the opportunity to see how far the organization has come in the past 12 years and provided me with information on how I can contribute to the foundation. Most of the Ambassador artists of the foundation are those that appeal to my age demographic and are heavy internet and social network users. Additionally, it gives the opportunity for music teachers and students that are members of these sites to become involved and pass the pages onto others (I personally suggested the page to 14 friends on Facebook). With the current economic turmoil that is resulting in even more budget cuts for schools, VH1's Save the Music Foundation will be a key part in securing music programs in public schools making it even more important for the foundation to reach its audience.
For more information on Save the Music, visit vh1savethemusic.org.
For Your Entertainment...
My commencement speaker, Francis Collins. While his actual speech was actually good and interesting, start at about 1:30 - it's pretty impressive, especially when you consider the fact that he is a genetic engineer!
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